IntegrationsEasy Google Analytics + Segment integrations
Grow customer engagement with powerful Segment + Google Analytics integrations on the low-code Tray Platform. Our platform’s 100% visual interface lets you drag and drop together Segment + Google Analytics and any other mission-critical applications in your tech stack.
Segment + Google Analytics connectors are only the start to driving efficiency and productivity across your teams. With the Tray Platform, you can stand up API-level integrations in minutes, without relying on IT. Bi-directionally sync Segment, Google Analytics, and any other data source, including flat files (such as CSVs), FTP, email, webhooks, and any cloud software—even using data within custom fields.
Quick and easy integrations are just the beginning. You can also improve SEO and website conversions with dynamic Segment + Google Analytics automation. Deploy automated workflows to save hours of manual work and refocus on high-level strategy.
AutomationSegment + Google Analytics automation
Product, marketing, engineering, and other teams rely on our platform to rapidly stand up flexible Google Analytics + Segment automation. Drive even deeper customer insights to put your products ahead of those of your competitors with automated workflows that can kick off any operation based on any custom trigger.
Automate any process to tackle any use case. Need to optimize offers on your website with propensity modeling from your customer data platform? Need to improve outreach with more-personalized messaging by syncing your customer data platform with website analytics, CRM, and marketing automation platform for more-engaging emails every time? Anything is possible with the Tray Platform.
Deeply connect Google Analytics + Segment and any of your favorite tools, including your CRM, mobile and web application development software, email marketing platform, helpdesk, internal chat tools, business intelligence software, and more. And you can fully customize your workflows to your specific needs with our full suite of pre-built connectors, data helpers, and logic operators.
Use casesAny Google Analytics + Segment use case
Power users rely on the Tray Platform to handle heavy-duty data tasks involving billions of daily records. Plus, thanks to our elastic, serverless architecture, your workflows automatically scale with your ever-changing data needs.
Take full control of your website analytics and customer data with advanced Segment + Google Analytics automation. Need to create hyper-personalized email nurture campaigns by combining customer data from Segment with your website analytics platform and data warehouse to set up highly customized emails by persona in your marketing automation platform? Need to grow conversions from your marketing campaigns by incorporating both website and product usage activity data to inform messaging and scheduling? Our platform can automate anything since we connect any tool, including Crunchbase, Magento, Firebase, Glassdoor, Zendesk, Salesforce, SEMRush, HubSpot, and others.
IT leaders trust us with even their most sensitive data. The Tray Platform is SOC 2 Type 2-certified, and compliant with key data privacy regulations such as HIPAA, CCPA, and GDPR.