Marketo and Segment integration and automation

Streamline your data flow between Segment & Marketo, and run effective marketing campaigns.

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Save lead and activity data to Marketo

Keep leads accurate, even when emails change

Solve API limits with batching

Call Us At +1 (415) 418-3570



Save lead & activity data to Marketo

Marketo has strict data quality restrictions when saving leads and activities, and the out-of-the-box Segment integration doesn’t support custom activities. tray.io allows you specify your own data mapping, and save any custom activities you choose.

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Keep leads accurate, even when emails change

Users change their emails in your app - this probably happens all of the time. However, if you’re using their email address as the “primary lead key”, this can cause duplicate leads to be created. tray automatically captures “email change” events, immediately syncing new email addresses to your Marketo leads.

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Solve API limits with batching

Marketo has strict API limits. If you’re tracking thousands of Segment events per day and want to send them to Marketo, you’ll need to ensure you sit comfortably within the API limits to keep the data flowing. tray automatically “batches” events together when sending them to Marketo, so you’ll always stay on the right side of your limits.

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Deciding to work with Tray.io was a no-brainer. The team members at Tray were willing to get on the phone with us right away and figure out a solution. They were incredibly helpful from the very beginning.

Julie Hildenbrand

Manager of Strategic Business Initiatives

Trusted By Top Business Professionals

Integrate Marketo and Segment With These Connectors And More

About Tray.io
Tray.io is the API integration and automation platform for business. Turn your team into citizen automators.
Call Us At +1 (415) 418-3570
If you would like to talk to us immediately about your automation requirements then please give us a call.

Get A Demo

1:1 with a Tray product expert

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