Universal Automation Cloud

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Mailchimp and WordPress integration + automation

Mailchimp and WordPress integrations couldn’t be easier with the Tray Platform’s robust Mailchimp and WordPress connectors, which can connect to any service without the need for separate integration tools.

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Integrations

Easy WordPress + Mailchimp integrations

Rapidly scale your CMS and email processes with powerful WordPress + Mailchimp integrations on the low-code Tray Platform. Stop waiting on IT and start building your own API-level integrations in minutes. Our drag-and-drop builder makes it easy to tightly connect WordPress, Mailchimp, and any other business-critical applications in your tech stack.

You’ll need more than just Mailchimp + WordPress connectors to take full control of your email and CMS data. Now, you can bi-directionally sync data across your entire stack to unlock actionable insights, generate more leads, and drive business growth. We make it simple to connect Mailchimp, WordPress, and any other data source, such as FTP, email, webhooks, flat files (such as CSVs), and any cloud software, even using data within custom fields.

Our platform can do more than just integrate your tools. You can also streamline your CMS and email processes by crafting dynamic, multi-step Mailchimp + WordPress automation. Stand up custom automated workflows to increase email engagement and get the absolute most out of your CMS and email software.

Automation

Limitless Mailchimp + WordPress automation

Whether you work in marketing, customer support, e-commerce, sales, IT, finance, HR, revenue operations, or any other team, you can rely on the Tray Platform to create unlimited WordPress + Mailchimp automation.

You can build fully customized automation to meet your specific business needs using our full suite of pre-built connectors, data helpers, and custom logic operators. Deeply connect WordPress + Mailchimp and any of your most important tools, including your CRM, e-commerce platform, customer data platform, business intelligence software, and many others.

Our platform is flexible enough to automate any business-critical use case. You can improve open rates by auto-populating outbound email subject lines with the SEO terms your prospects used to find you. You can also drive higher campaign engagement by connecting website user behavior with your customer data platform to auto-generate highly personalized messaging that converts at a higher rate.

Use cases

Heavy-duty WordPress + Mailchimp use cases

Take your inbound marketing to the next level with advanced WordPress + Mailchimp automation. Need to improve open and click-through rates by capturing customer pain points from their search terms and auto-inserting search and intent data into email subject lines? Need to drive higher engagement with hyper-personalized messaging by unifying website and customer data to run highly customized marketing automation campaigns? We can automate anything since we connect any tool, including Salesforce, Shopify, HubSpot, SEMRush, DocuSign, Zoho CRM, Firebase, Calendly, Asana, Klaviyo, and more.

We’re SOC 2 Type 2-certified, and compliant with key data privacy regulations such as GDPR, CCPA, and HIPAA. That’s why IT and security leaders trust us with even their most sensitive data.

Business users can use the Tray Platform to swiftly build integrations. Power users depend on our platform’s ability to handle large-scale data jobs pushing billions of records daily. And because we built our platform on elastic serverless architecture, your workflows will always scale automatically with your changing data needs.

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Mailchimp and WordPress Connector Details

Mailchimp

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UsesMarketing

CategoryMarketing Automation Platform (MAP)

Triggers

Webhook

Connector TypeTray Connector

Operations

Archive list memberDelete ecommerce storeDelete list memberDelete orderList listsCreate customerCreate ecommerce storeCreate member in listCreate orderCreate segment memberDelete customerGet ecommerce storeand 8 more...

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WordPress

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UsesDevelopers, All

CategoryDeveloper Tools

Connector TypeTray Connector

Operations

List categoriesList commentsList postsList search resultsList tagsList usersRaw HTTP request (advanced)

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The Tray Platform gives us speed, agility, visibility, and cost savings. And better yet, it lets us be proactive with our marketing in a way that we couldn’t before. It has become a core part of our marketing infrastructure.
David Dorman, Director of Growth and Demand Generation