Semrush and HubSpot integration + automation

Semrush and HubSpot integrations couldn’t be easier with the Tray Platform’s robust Semrush and HubSpot connectors, which can connect to any service without the need for separate integration tools.

Popular Semrush and HubSpot integrations




Search Engine Optimization (SEO)

Connector type

Tray Connector




Get backlinks, Get backlinks comparison, Get backlinks competitors, Get backlinks overview, Get domain organic competitors, Get domain organic search keywords, Get semrush rank, Get URL organic search keywords, Get keyword overview (all databases), Get keyword overview (one database)Show all

See documentation >


Marketing, Sales


Marketing Automation Platform (MAP)

Connector type

Tray Connector




Archive property, Archive property group, Associate crm objects, Associate custom object, Cancel marketing event (beta), Create CRM contact, Create company, Create custom object, Create deal, Create marketing event (beta)Show all

See documentation >
David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
With the Tray platform you can connect any web service

Quick HubSpot + SEMrush integrations

Increase ROI and drive more leads through your funnel with custom HubSpot + SEMrush integrations on the low-code Tray Platform. Our platform makes it easy for anyone to stand up powerful integrations in minutes, with little to no help from IT. Connect any data source, including flat files (such as CSVs), webhooks, spreadsheets, email, and any cloud software—even using data within custom fields. 

Now anyone in your organization can rapidly design the integrations they need to unsilo their tech stack and get the most out of their CRM and SEO tools. Bi-directionally sync HubSpot, SEMrush, and any of your go-to apps to dynamically scale your marketing campaigns and flow SEO data anywhere. Our API-level integrations can tightly connect all of your applications to save time and maximize productivity. 

And why stop with integrations? The Tray Platform also empowers you to build multi-step HubSpot + SEMrush automation that helps you unlock the powerful website and campaign processes you need to drive more engagement and conversions. Now, you can save hours of manual work and rapidly flow your SEO data across your CRM and other tools to boost campaign performance.


Next-level SEMrush + HubSpot automation

Business users across the organization, including those in marketing, growth, web development, revenue operations, and sales, can use the Tray Platform to stand up custom SEMrush + HubSpot automation. Use our full suite of pre-built connectors, data helpers, and custom logic operators to craft customized workflows that meet your exact needs.

Kick-off a wide away of operations based on any custom trigger to execute mission-critical processes at scale. Now, you can easily track and analyze web visits, form fills, email nurtures, and other inbound marketing campaigns. You can use SEO dashboards to increase engagement and conversions. Or, you can sync SEO data with your CRM to personalize offers and better understand visitor behavior. 

You can easily connect HubSpot, SEMrush, and any other tool, including your intranet, chat tool, data warehouse, ERP, sales intelligence software,

Tray Embedded enables teams to scale and increase retention

Scalable CRM + SEO automation on demand

Business users love utilizing the Tray Platform to rapidly build SEMrush + HubSpot integrations. Technical users also love using our platform to tackle massive data projects handling billions of records every day. Plus, our elastic, serverless architecture ensures your workflows will scale as your data needs evolve.

Take your SEO and marketing automation platform processes to the next with robust HubSpot + SEMrush automation. Need to follow up with leads faster by syncing web forms with your CRM? Need to auto-segments cold leads into nurture campaigns while routing the hottest leads directly to your sales team? Need to hyper-personalize email outreach using data from your customer data platform and SEO tools? Need to identify and share SEO opportunities by auto-monitoring competitor backlinks and domain ratings? Need to pipe spreadsheets from your SEO tool into your CRM to align efforts across your funnel? There are no limits to what the Tray Platform can automate since we also connect popular apps such as Slack, NetSuite, Zoho CRM, Salesforce, LinkedIn, ZoomInfo, Bullhorn, Xero, Clio, PayPal, MailChimp, Microsoft Office 365, DocuSign, MongoDB, Shopify, Trello, Asana, and many others.

IT professionals trust our platform’s enterprise-grade security. We’re SOC 2 Type 2-certified and compliant with data privacy regulations, including GDPR, HIPAA, and CCPA.

Popular Marketing Automation Platform (MAP) and Search Engine Optimization (SEO) Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
Meet more automated organizations >

The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




Built-in 2FA + full encryption

Role-based access


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