Universal Connector

Google Tag Manager and Segment integration + automation

Google Tag Manager and Segment integrations couldn’t be easier with the Tray Platform’s robust Google Tag Manager and Segment connectors, which can connect to any service without the need for separate integration tools.

Google Tag Manager and Segment Connector Details

GoogleTagManager logo

Google Tag Manager

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UsesMarketing
CategoryAds and Analytics
Connector TypeUniversal Connector

Minor Configuration Required

There is currently no pre-built and ready to use Google Tag Manager connector available at the moment.

To get data in and out of Google Tag Manager, you will need to use one of our universal connectivity options such as the HTTP Client, Webhook Trigger, and our Connector Builder.

Segment

Segment

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UsesProduct, Marketing
CategoryCustomer Data Platform (CDP)
Triggers
On user aliasOn user identifyOn all messagesOn event trackOn group trackOn page trackOn screen track
Connector TypeTray Connector
Operations
Alias identitiesBatchGet Profile External ID's (Alpha)Get Profile Properties (Alpha)Get Profile Events (Alpha)Group userIdentify userTrack eventTrack pageGet Profile Traits (Alpha)
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The Tray Platform gives us speed, agility, visibility, and cost savings. And better yet, it lets us be proactive with our marketing in a way that we couldn’t before. It has become a core part of our marketing infrastructure.

David Dorman of Digital Ocean works with Tray.io
David Dorman, Director of Growth and Demand Generation
DigitalOcean

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