Google Analytics and Segment integration + automation

Google Analytics and Segment integrations couldn’t be easier with the Tray Platform’s robust Google Analytics and Segment connectors, which can connect to any service without the need for separate integration tools.

Google Analytics
Segment
Integrations

Easy Google Analytics + Segment integrations

Grow customer engagement with powerful Segment + Google Analytics integrations on the low-code Tray Platform. Our platform’s 100% visual interface lets you drag and drop together Segment + Google Analytics and any other mission-critical applications in your tech stack.

Segment + Google Analytics connectors are only the start to driving efficiency and productivity across your teams. With the Tray Platform, you can stand up API-level integrations in minutes, without relying on IT. Bi-directionally sync Segment, Google Analytics, and any other data source, including flat files (such as CSVs), FTP, email, webhooks, and any cloud software—even using data within custom fields.

Quick and easy integrations are just the beginning. You can also improve SEO and website conversions with dynamic Segment + Google Analytics automation. Deploy automated workflows to save hours of manual work and refocus on high-level strategy.

Google Analytics and Segment Connector Details

Google Analytics

Google Analytics

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UsesMarketing
CategoryAds and Analytics
Connector TypeTray Connector
Operations
List accountsList accounts (ddl)List dimensions (ddl)List goalsList columns (metrics and dimensions)List metrics (ddl)List profilesList profiles (ddl)List segmentsList web properties (ddl)Run reportList web properties
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Segment

Segment

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UsesProduct, Marketing
CategoryCustomer Data Platform (CDP)
Triggers
On user aliasOn user identifyOn all messagesOn event trackOn group trackOn page trackOn screen track
Connector TypeTray Connector
Operations
Alias identitiesBatchGet Profile External ID's (Alpha)Get Profile Properties (Alpha)Get Profile Events (Alpha)Group userIdentify userTrack eventTrack pageGet Profile Traits (Alpha)
View documentation

The Tray Platform gives us speed, agility, visibility, and cost savings. And better yet, it lets us be proactive with our marketing in a way that we couldn’t before. It has become a core part of our marketing infrastructure.

David Dorman of Digital Ocean works with Tray.io
David Dorman, Director of Growth and Demand Generation
DigitalOcean

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