Google Ad Manager and Segment integration + automation

Google Ad Manager and Segment integrations couldn’t be easier with the Tray Platform’s robust Google Ad Manager and Segment connectors, which can connect to any service without the need for separate integration tools.

Google Ad Manager and Segment Connector Details

Google Ad Manager

Google Ad Manager

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UsesMarketing
CategoryAds and Analytics
Connector TypeTray Connector
Operations
Create companiesCreate contactsCreate line itemsCreate ordersList companiesList contactsList line itemsList ordersList usersUpdate companiesUpdate contactsUpdate line items
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Segment

Segment

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UsesProduct, Marketing
CategoryCustomer Data Platform (CDP)
Triggers
On user aliasOn user identifyOn all messagesOn event trackOn group trackOn page trackOn screen track
Connector TypeTray Connector
Operations
Alias identitiesBatchGet Profile External ID's (Alpha)Get Profile Properties (Alpha)Get Profile Events (Alpha)Group userIdentify userTrack eventTrack pageGet Profile Traits (Alpha)
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The Tray Platform gives us speed, agility, visibility, and cost savings. And better yet, it lets us be proactive with our marketing in a way that we couldn’t before. It has become a core part of our marketing infrastructure.

David Dorman of Digital Ocean works with Tray.io
David Dorman, Director of Growth and Demand Generation
DigitalOcean

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