Shopify Integration and Automation

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Business professionals that want to integrate Shopify with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.

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    Integrate with any app with our unique Universal Connector

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    Easily use our drag-and-drop workflow builder

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    Partner with our CS team and receive hands-on Shopify support



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Tray Connector


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FICO is very happy with the Tray Platform’s flexibility. The platform’s ability to push data has empowered us to drastically improve marketing processes.

Caryn, Senior Consumer Marketing Manager, FICO
Gain traction and velocity with Tray Embedded

Integrate with Shopify Seamlessly

Integrate Shopify data into any service easily with the Tray Platform. From improving order fulfillment processes to integrating Shopify data into another business function, you can build seamless Shopify integrations fast, without IT resources. Our platform’s low-code, visual builder can make anyone a citizen automator. 

Integrate Shopify data into your tech stack nimbly to any application, process, or database. The Tray Platform offers drag-and-drop tools that give you access to Shopify APIs, tools to validate or clean data, and connectors to other services all in one platform. Create a custom automated workflow that orchestrates key business functions at scale. 

With the Tray Platform, business users can quickly build any cloud integration and automate processes that trigger from, transform, and update any Shopify field. Do more, faster with our flexible builder’s extensive list of pre-built service connectors and custom logic helpers. 

Integrate Shopify to scale e-commerce fulfillment

Spikes in demand, such as during holidays and other seasonal events can stress or break fulfillment streams. Merge Shopify orders with any ERP solution (like Netsuite) and notify key communication channels such as email and chat in one workflow that’s easy to build and debug. Use built-in logic to build nimble systems based on order details and your company’s unique needs. 

You might be looking to integrate Shopify data with a specific business operations tool, like Xero, but the Tray Platform’s prebuilt service connectors allow you to validate and migrate data anywhere. Seamlessly sync data bi-directionally between Shopify and Salesforce, Xero, and Microsoft Teams all in one flexible automated workflow. Reduce manual work, connect your applications, and automate time-consuming tasks to scale any e-commerce processes efficiently.

Business users in e-commerce, sales, marketing, customer support, HR, finance, IT, operations, and many other teams across organizations trust the Tray Platform to take full control of their data to optimize e-commerce operations, shipping logistics, and order processing as well as to grow revenue, improve data governance and data hygiene, retain more customers, and manage an endless list of mission-critical internal processes.

Automate and integrate your processes with the Tray platform
Tray Embedded enables teams to scale and increase retention

Connect Shopify data to your analytics stack

E-commerce content management system (CMS) data can be a blind spot for business intelligence teams. Get Shopify data into your data warehouse to compile analytics for disparate stores or web properties in a single location. The Tray Platform integrates with many data engineering solutions, including customer data platforms like Segment or directly from data storage solutions like AWS S3 with pre-built service connectors. 

E-commerce experts trust the Tray Platform to transform massive amounts of data as needed automatically. E-commerce analytics teams use the platform to periodically cleanse Shopify data to reconcile outdated orders and enable analytics across stores. Order fulfillment teams love using the platform to run on-demand mass updates for orders in Shopify to update new orders. The Tray Platform’s ability to integrate Shopify and build and orchestrate automated processes makes the most important aspects of e-commerce faster, easier, and more efficient.

Though the low-code Tray Platform is easy enough for any business user to use, it’s flexible enough to handle heavy-duty data integration jobs for Shopify and across your e-commerce and revenue stack. 

What would you like to connect?