Asana and Tray.io Announce Global Strategic Partnership

by Alex Ortiz, VP Marketing Tray.io

Tray powers automation between Asana, Salesforce, Google and many other enterprise apps

Asana and Tray.io today announced a global strategic partnership to deliver joint solutions designed to leverage Tray’s drag-and-drop workflow builder and elastic serverless architecture to enable companies to easily configure scalable integrations and workflow automation. With the partnership, Asana, the popular work-tracking app for teams, and Tray, the automation platform for business people, will seamlessly connect to enable an entirely new level of automation across enterprise software applications that serve sales, marketing, support teams, and more. Asana is also investing in pre-built automation and support to ensure further success for its growing enterprise customer base. Tray is offering office hours to Asana users to learn what’s possible when extending Asana to other cloud applications.

Asana and Tray will initially deliver the following:

Asana + Salesforce


Pre- and post-sale workflows are crucial to healthy account and deal management. Now, customers who connect Asana and Salesforce will have the clarity and accountability to help close deals faster and maintain even better customer relationships, empowering all teams using the world's #1 CRM platform to work together effortlessly.

Asana + Google Forms


Google Forms, an easy way to collect information, now connects directly to Asana. This new integrations means teams have an automated way to create -- then organize, manage, and track -- information coming into the Asana app from Google Forms. This gives teams one place to manage their projects -- from input to completion -- and reduce the amount of time teams spend on "work about work", such as data entry and administrative overhead.

Customers of Asana can also integrate Asana, via Tray, to any Cloud software product that offers RESTful APIs. With the proliferation of different SaaS applications in enterprises, teams are looking to streamline processes across their organization with an easy to use platform that doesn’t require scarce development resources, and connect them into Asana’s easy and powerful work-tracking application for great clarity, accountability, and efficiency.

Comments on the news:

"Over the last year Tray has enabled teams to work more efficiently through the integration of Asana and other tools such as Salesforce and Google Forms" said Sharrifah Al-Salem of Asana's business development team. "Deepening our relationships with Tray will facilitate how customers can collaborate internally across different departments and tools"

“The combination of Tray and Asana will make businesses grow faster, more efficiently,” said Dominic Lewis, co-founder and chief business officer, Tray. “I’m thrilled to form a partnership with Asana and empower teams to connect and automate everything from their projects to their best processes themselves.”

Pricing and Availability

  • Asana and Salesforce pre-built automation is available now for Asana Enterprise customers and interested Asana Premium customers. To learn more, reach out to Asana’s sales team at sales@asana.com  or reach out to your dedicated CSM.
  • Asana and Google Forms pre-build automation is available now for Asana Enterprise customers and interested Asana Premium customers. To learn more, reach out to Asana’s sales team at sales@asana.com or reach out to your dedicated CSM.
  • Integrations between Asana and any other software is available now via Tray.io. Try it out free by signing up for a free trial or see a personalized demo.

For more information read the recent announcement from Asana or visit https://asana.com.  

Register here for office hours on what’s possible with Asana+Tray.io

About Tray.io

Tray believes that business professionals should be able to easily connect their entire cloud software stack together and automate complex processes in order to scale their growth. For more information please visit tray.io.


About Asana

Asana is a fast-growing app that makes it easier for teams to track their work with greater clarity and accountability, and to be more effective. With more than 20,000 paying customers, Asana is one of Fast Company's Most Innovative Companies, and one of its Top-Ten Best Apps of 2016; the top work-tracking vendor on Forbes's inaugural Cloud 100 list; one of Entrepreneur Magazine's best workplace cultures of 2017; and one of Glassdoor's 2017 Top Ten Best Places to Work.

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