As a marketer, you clearly understand the importance of personalized marketing by now. Research shows that 52% of online customers consider a lack of personalization to be a dealbreaker, and will switch brands if you fail to provide a one-to-one marketing experience customized to their needs. However, marketing teams report that the most challenging marketing tactic to use is data-driven personalization. Learn how to drive personalized marketing at scale in this webinar featuring Segment’s Head of Growth Marketing Kevin White and DigitalOcean’s Senior User Acquisition Manager Andy Hattemer.
63% of marketers find data-driven personalization to be the most challenging online marketing tactic to use. Image courtesy eMarketer
There are several obvious challenges when trying to drive personalized marketing for an audience of any size:
These challenges are steep, but savvy marketers are conquering them right now. These marketers are using new strategies that take advantage of both automation - which handles large-scale orchestration even for audiences of hundreds of thousands/millions - and API integrations - which connect all your applications, including syncing your customer data platform to your marketing platform to flawlessly execute personalized marketing campaigns in real time.
Learn exactly how cloud computing leader DigitalOcean combined customer data with its marketing messaging stack to run campaigns with personalized marketing for hundreds of thousands of customers by joining this on-demand webinar featuring leading customer data platform Segment. User acquisition and growth marketers at DigitalOcean and Segment share their tips and tricks on how they're fueling their companies’ growth through personalized marketing.