Apr 4 2019
[Note: This article was adapted from The Beginner’s Guide to General Automation Platforms. Get the full report here.]
A General Automation Platform (GAP) has three powerful features. It can integrate all components of your tech stack, it can create powerful automated workflows incorporating multiple apps, and it offers a user-friendly, clicks-not-code interface designed for all business users...not just engineers.
A GAP can handle a variety of tech stack configurations. It can fix operational and technical breakages between CRM, marketing automation, and task management internally while maintaining consistent messaging in sales and support chats externally. (It can also do double-duty as a gatekeeper for sensitive financial documents, mitigate security and compliance risks, and even automate a variety of HR functions.)
Sound good so far? But maybe it’s also starting to sound like one of those nice things we can’t have around here.
Don’t worry. There’s a very solid argument for acquiring a GAP for your company. It even starts with a bar chart:
Research analyst firm Aberdeen Group reports: Companies that incorporate automation grow revenue more than twice as fast as those that don’t. Here’s how:
OK, so we have a sense of the value GAPs can provide. Now, let’s get started on our business case.
Let’s start with some simple steps to calculate a cost-benefit analysis:
Drop the results into a spreadsheet and track the “before” and “after” side-by-side.
To estimate the cost of a GAP, keep in mind that the pricing model depends on:
Add these costs to your spreadsheet to create a holistic cost-benefit analysis.
Before your company pulls the trigger, you need budget and contract approval. That means convincing executives and other stakeholders to get on board. Be ready to discuss:
You’re getting close! But you may also encounter these common objections from stakeholders in your company. Here are some specific responses you can use:
“We have to implement This Other Application before starting this project.”
“A GAP can actually make the transition to This Other Application easier by integrating it into our existing stack. It can also help move data out of older applications into new ones.”
“We don’t have the bandwidth to manage another application.”
“GAPs are easy enough to for business users to manage - they have a drag-and-drop interface with a much gentler learning curve than most enterprise applications. Also, the vendor may offer managed services to configure and admin our instance if we need.”
“We don’t have the budget for this.”
“I’ve put together a full cost-benefit analysis to show how a GAP will pay for itself.”
“Why don’t we try to build this in-house instead of buying it?”
“Building an in-house solution will take significantly more time and resources than using a ready-built GAP. We’d also have to spend even more to maintain it, since the solutions in our tech stack will also change over time. It’d make more sense to focus our resources on key business goals, such as building up the company’s core products and services.”
Now that we’ve covered the topic in-depth, you should have a strong sense of the value GAPs provide, and a clear gameplan for making a business case for your company.
To help you make your case, request a demo to see what a general automation platform can do for your company.
For more on how General Automation Platforms will grow your business, and more ideas on how to make a business case (including how to convince your CMO, CTO, CIO, and CEO), see The Beginner’s Guide to General Automation Platforms.